The Liverpool Irish Festival, now in its 13th year has developed into the primary and most diverse showcase of contemporary and traditional Irish arts and culture in the UK. The 10-day festival takes place in multiple diverse venues across Liverpool including galleries, theatres, concert halls, clubs, pubs, community venues and public realm spaces. The Festival works in collaboration with some of the biggest cultural and visitor organisations in Merseyside (and U.K) with the highest visitor figures for the region and benefits from partner marketing with these organisations. In 2014 we delivered 64 events with over 50 partners from across Ireland and Liverpool.
We promote Ireland as a producer of world-class contemporary culture and provide a high profile international platform fostering cultural collaborations and engagement with Liverpool communities and artists including current generations of Irish and Liverpool Irish. The Festival is progressive and celebrates cutting edge contemporary Irish culture alongside the traditional, moving away from stereotyped ideas.
We raise awareness of Irish culture and the shared heritage with Liverpool and ensure the links with the Irish diaspora evolve and remain vibrant. The Festival contributes to the social and economic development of Ireland and its diaspora as we strengthen, develop and nurture new cultural networks and help develop a stronger sense of community, identity, pride and confidence in those of Irish descent.
We are a registered and all of our proceeds go back into running the Festival and community based/education projects in Liverpool and Ireland.
What are the benefits of Liverpool Irish festival?
- Increased profile in UK market
- Exposure to international audiences
- Local audiences include students of 4 large universities with very high intake of Irish students
- Festival has a large existing core audience.
- Diversification of the Festival includes younger audiences, participants and new exciting creative partners across Ireland, which offers vibrant and dynamic brand match
- Diverse events include performances with high profile artists, independent film screenings, concerts, exhibitions, family friendly community days.
- Benefit and reach via international partner marketing e.g. Visit Liverpool, Tourism Ireland, Its Liverpool, BBC Radio Ulster, Liverpool Philharmonic, FACT, Picturehouse @FACT, etc.
Our Festival Reach
2014 Audience: attendees and participants: circa 9,000.
35K brochures distributed across the UK including London with 3K copies sent to Ireland.
Festival promoted worldwide to maximise audiences
Reach of 85,000 on Facebook and 13.8k on Twitter
Received tweets from over 100 locations worldwide during 2014
In 2014 The Festival secured 41 individual pieces of coverage in print, broadcast and online reaching a circulation total of 4,721, 036. This includes National coverage for example BBC Radio 2 and BBC 6 Music.
Liverpool has been voted by Rough Guide as the 3rd best global destination to visit. Tripadvisor also recently voted the city as the 4th.
Liverpool Irish Festival works closely with Visit Liverpool and Marketing Liverpool (online social reach of 44,000) as part of the city’s core cultural programme.