Visit Liverpool: the time is now

THE PLACE IS LIVERPOOL. THE TIME IS NOW. Welcome to the LVP!  Love, Vibes & Peace!

Like the video? See all the credits below.

Many thrilling voices. One incredible story…

We’re proud to be one voice among the many that make up our city’s amazing cultural story, and we hope you take time to discover what we have to offer. We recognise that there are also others who deserve to be heard too, and we’d love to introduce you to some of these wonderful venues and organisations that share our home. Because the place is Liverpool. The time is now. And this is the city where the best stories begin.

Everyone’s invited.

Like the song? Click here to listen again on Soundcloud. See credits below.

Spice and sparkle

Liverpool is rich with restless creators; a bubbling stew of artists, companies, groups and venues dedicated to ingenious invention, to the spice and sparkle of new ideas for you, your friends and family to enjoy.

From names that need no introduction, to those whose work is less well known, but just as vivid, we can’t wait to show you what we’ve got in store. From big nights out and reflective moments to belly laughs and quiet sighs, our city’s creative teams are itching to welcome you back to where the best stories happen…


Along with us, the Everyman and Playhouse Theatres, Katumba, Bluecoat, Liverpool Philharmonic, Metal Culture, Homotopia, FACT, DaDaFest, The Comedy Trust and Liverpool Arab Arts Festival are just some of around 50 names forming part of the Culture Collective campaign, which proudly highlights the city’s vast and diverse culture offer. 

Billboards and advertising hoardings across Liverpool and Manchester will be emblazoned with slogans including ‘The Place is Liverpool. The Time is Now’, ‘Every Language. Every Accent. Every Artform. Every Style.’ and ‘Welcome to the city where the best stories begin…’

Local artists, Raven and Dayzy, have joined forces with Liverpool-based video director Jack Whiteley and GoPlay Recording Studios to bring the campaign to life with a specially created soundtrack which pays homage to the city’s enviable cultural scene.  This will be showcased on the official website – – and on cultural social media channels. 


The arts sector has been one of the hardest hit as a result of the Coronavirus pandemic – with many venues closed for long periods or unable to curate in-person programmes due to changes to restrictions.

The Culture Collective is an initiative aimed at attracting local and regional visitors back to the city, shining a spotlight on the huge array of establishments that make up the region’s live performance, music and dance, galleries and exhibitions, film and digital technologies, comedy, festivals and museums.

This new way of collaborative working means resources, including the wealth of creative skills and experience, can all be shared and cross-promoted.

Why should I support culture?

The importance of the sector was highlighted by the most recent figures which show Liverpool’s leisure, creative and cultural industries:

  • Bring in around £3.3bn to the city region each year
  • Equates to 38 per cent of the city’s economy
  • See a business rate contribution of 49.8 per cent. This means £270.5million is invested in core services such as social care, health care and in education. 
  • Supports 60,000 jobs.

An analysis of 27 cultural organisations funded through the city council’s Cultural Arts Investment Programme showed that in 2021/22, 250,487 people attended live events – significantly lower than the 4.5million recorded in 2019/20 (just 5.5%).

#CulturesClub campaign

The Culture Collective campaign has been funded through the Government’s Culture Recovery Fund, administered by Arts Council England; the cultural organisations involved and Liverpool City Council. A second phase of the project will launch later in 2022.


The #CulturesClub campaign has been supported using public funding from Arts Council England and Culture Liverpool -the culture department of Liverpool City Council– in partnership with

20 Stories High | All Things Considered Theatre | Arts Groupie | BlackFest | Bluecoat | BrazUKa | Collective Encounters | DaDaFest | dot-art| FACT | First Take | Focal Studios | Homotopia | International Slavery Museum | Katumba | Kitchen Sink Live | Lady Lever Art Gallery | Liverpool Arab Arts Festival | Liverpool Biennial | Liverpool Empire | Liverpool Everyman & Playhouse Theatres | Liverpool Irish Festival | Liverpool’s Royal Court | Luma Creations | Maritime Museum | Merseyside Dance Initiative  | Metal | Movema | OLC Productions | Open Culture | Open Eye Gallery | Pagoda Arts | Paperwork Theatre | Royal Liverpool Philharmonic  | Squash | Sudley House | Tate Liverpool | The Atkinson | The Black-E | The Comedy Trust | The Windows Project | Tmesis Theatre | Unity Theatre | Wired Aerial Theatre | World Museum | Writing on the Wall.

Liverpool Irish Festival hghly recommend each of these companies as brilliant in their field. We are proud to be listed amongst them and hope you will give them a try!

Video credits

Starring and Raven. Directed and edited by Jack Whiteley. Produced by Carl Davies at FACT. Director of Photography: Jamie Haigherty. Focus Puller: Carl Davies . Gaffer: Chris Moore at Tunstall Film Services. 2nd Unit DOP: Jack Whiteley and Carl Davies. Drone Footage: Ant Clausen. Stylist: Beth Jones. Hair and make-up: Eve Jenkins. Colourist: Juliette Wileman at Absolute Post. Sound Design: Joe Wills.

Special Thanks: Laura Johnson, Josh Rowe, Clare Wilde, Jessica Fairclough, Farhana Khan, Dominic Beaumont, Jay Hynd, David Wright, Olivia Graham, Sumuyya Khader, Joanna Rowlands, Jack Welsh, Wesley Storey, Mark McNulty, House of Suarez, Lili Taijaard, Ally Goodman, Emily Guest, Luís Santos, Lee Isserow, Michael Parry, Melodic Distraction, 24 Kitchen Street and Invisible Wind Factory.

Soundtrack credits

Written and performed by Dayzy and Raven. Produced by Fourthirteen. Engineer and mix by GoPlay Studios. Mix and Master: Loft Mastering. Music Direction Yaw Owusu, The Playmaker Group.